Marklives | 11 August 2015 In our globalized world countries and cities compete in an almost-open market for investment and tourism. That makes it as important for them to have coherent and compelling brands as it is in the private sector. But South African cities are struggling to define their brands, pulled as they are between wantingContinue reading “On “world-class” cities and exclusivity”
Tag Archives: Politics
Fighting to get noticed
MarkLives | 12 August 2014 An obvious marketing objective of the Democratic Alliance is to shift perceptions around race. With a disproportionately high number of white supporters, the DA has long suffered from the ANC pigeonholing it as a party “for whites”. As the marketing wisdom goes, if you fail to position your brand, theContinue reading “Fighting to get noticed”
In defence of bottoms
Mambaonline | 16 October 2013 There comes a time in every coming out story when the mother, mischievous and cocky with wine, finally plucks up the courage to ask the question that’s been wriggling to get out since she first clapped eyes on the first boyfriend. The question that is simultaneously endearing in its naiveté andContinue reading “In defence of bottoms”