Should brands lead or mimic social norms?

Marklives¬†|¬†28 July 2015 The Castle Lager ads of the 1990s put forward a vision of South Africa that was far removed from the lived reality of most South Africans then. That kind of footage seems cheesy and cliched now, but seeing a genuinely and happily multi-racial society back then must have seemed like looking into … Continue reading Should brands lead or mimic social norms?