Marklives | 11 August 2015 In our globalized world countries and cities compete in an almost-open market for investment and tourism. That makes it as important for them to have coherent and compelling brands as it is in the private sector. But South African cities are struggling to define their brands, pulled as they are between wanting … Continue reading On “world-class” cities and exclusivity
Marklives | 28 July 2015 The Castle Lager ads of the 1990s put forward a vision of South Africa that was far removed from the lived reality of most South Africans then. That kind of footage seems cheesy and cliched now, but seeing a genuinely and happily multi-racial society back then must have seemed like looking into … Continue reading Should brands lead or mimic social norms?
Marklives | 2 June 2015 “A customer that complains is a good customer,” said an entrepreneur while explaining his business idea to me recently. It’s definitely the right attitude to have, and an attitude that would do our politics a huge amount of good. South Africans don’t change their votes much. In the five general elections … Continue reading The gift of protest
Marklives | 26 March 2015 Where does #RhodesMustFall leave heritage brands? Mass protests, a social media storm and the occupation of the administration building have pushed UCT’s transformation record into the national spotlight, throwing up some interesting questions for heritage brands. What do you do if you were the favourite brand of an old generation of … Continue reading Whose heritage is it, anyway?