The gift of protest

Marklives | 2 June 2015 “A customer that complains is a good customer,” said an entrepreneur while explaining his business idea to me recently. It’s definitely the right attitude to have, and an attitude that would do our politics a huge amount of good. South Africans don’t change their votes much. In the five general elections … Continue reading The gift of protest

Fighting to get noticed

MarkLives | 12 August 2014 An obvious marketing objective of the Democratic Alliance is to shift perceptions around race. With a disproportionately high number of white supporters, the DA has long suffered from the ANC pigeonholing it as a party “for whites”. As the marketing wisdom goes, if you fail to position your brand, the … Continue reading Fighting to get noticed