Should brands lead or mimic social norms?

Marklives | 28 July 2015 The Castle Lager ads of the 1990s put forward a vision of South Africa that was far removed from the lived reality of most South Africans then. That kind of footage seems cheesy and cliched now, but seeing a genuinely and happily multi-racial society back then must have seemed like looking into … Continue reading Should brands lead or mimic social norms?

Congrats! It’s a fur baby

Mambaonline | 27 July 2015 I have disliked dogs, quite intensely, for most of my life. They smell. They have no sense of personal space. Their movements are startling, confusing and sometimes scary. They feel no shame about their bodily functions. While I don’t really feel any compulsion to have a cat in my space either, … Continue reading Congrats! It’s a fur baby